1026 - 244TST - Website & Lifecycle Marketing Lead

TalentCross · United States · $3k – $5k · posted today ago

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About this role

Website & Lifecycle Marketing Lead
Salary: $3,000 up to $5,000 USD/month
Remote – LATAM-based candidates only

About the Client

TalentCross partners with US-based companies to connect them with top LATAM talent for remote roles. Our client is a profitable, fully remote company revolutionizing product creation by combining SaaS technology with custom manufacturing.

About the Role

We are seeking a Website & Lifecycle Marketing Lead to own everything a customer reads and experiences after they find us — from website conversion and lifecycle communication to email and positioning/messaging. The mission is clear: more visitors become customers, and more customers come back.

Responsibilities

Website & CRO: Own structure, messaging, and conversion of product pages; plan/run A/B tests.
Lifecycle communication: Build onboarding, reorder triggers, win‑back and repeat paths.
Positioning & messaging: Define product positioning for customer segments; maintain one source of truth across website, ads, sales, and AI sales agent.
Email: Plan, write, and run lifecycle/marketing emails.
Customer research: Turn sales calls, conversations, and reviews into copy and tests.
Reporting: Measure work on conversion rate, repeat revenue, and order value.

Requirements

4+ years in B2B or e‑commerce marketing with ownership of website conversion, messaging, or lifecycle.
Track record of copy/pages built from real customer research.
Experience building lifecycle/email programs with measurable revenue results.
Solid A/B testing knowledge.
Ability to own projects end‑to‑end with minimal supervision.
Fluent written English.