1-1 Marketing Production Specialist
About this role
Summary:
A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.
We are currently seeking a 1:1 Marketing Production Specialist on the Fan Engagement team that will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.
Responsibilities:
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
- Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
- Extracting key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Originally posted on Himalayas
