Web/Graphic Designer (f/m/d) - Remote in Germany
About this role
One platform. Five buyer personas. Every touchpoint from first click to closed deal. We need the designer who can pave that road.
Synera connects hundreds of engineering tools with AI – but the engineering leaders we're trying to reach won't give us more than a few seconds. We need someone who can own a website that turns visitors into leads, design the social presence that keeps Synera top of mind and craft the graphics that stop the scroll.
You'll join a 6-person design team alongside our brand designer, motion and product designers. Your lane: the Synera website end-to-end, social media design, and graphic design across all marketing channels. You'll craft visitor journeys for specific buyer personas, design for conversion, and build repeatable AI-powered workflows that let a small team punch way above its weight.
WHAT YOU WILL DO
We're looking for an AI-native Web/UX/Graphic Designer who owns how Synera shows up across the web: from the first ad impression to the demo request.
📣 Turn value stories into visitor journeys that generate leads
You work closely with product marketing and content to understand our buyer personas and what matters to them: from hand's on simulation engineers up to CEOs. Then you translate those value stories into visual narratives and map the journeys that guide each audience from first touch to demo request. Landing pages, campaign visuals, infographics, interactive content: you design the full path, not just individual assets. You think in funnels, iterate based on data (heatmaps, analytics, A/B tests), and measure what actually converts.
🌐 Own the website
You're the primary owner of the Synera website's design. New pages, redesigns, layout optimizations and design system: It runs through you. For larger implementations we work with a dedicated Webflow developer, but you should be comfortable making changes yourself updating content, spinning up landing pages from existing patterns, or tweaking layouts. You maintain and extend the website design system to keep things consistent as the site grows.
🤖 Scale output through AI workflows
This isn't about prompting DALL·E once in a while. You build repeatable, automated design workflows using tools like n8n, Claude, Nano Banana or whatever gets the job done, to scale asset production, templatize recurring formats, and free up time for the work that actually requires a human eye. You document these workflows so the team can use them too.
🎨 Create assets across every marketing channel
Social posts, email headers, event collateral, trade show materials, one-pagers, whitepapers, ads: if you're not on the website you help design and produce assets for campaigns across web, social, email, and print. In our small team, every hand counts.
🤝 Collaborate within the design team
As one of three designers in marketing, you work closely with Synera's brand/graphic designer and motion designer. You coordinate on brand evolution, design system, and shared asset libraries. Clear lanes, tight collaboration: you own web + social, the brand designer owns brand + asset production, the motion designer owns animation + video.
⚡ In the first 6 months:
You own the website end-to-end and have shipped visitor journeys for at least 2 target personas with measurable lead generation impact.
Your AI workflows are documented and integrated into the team's standard process.
⚡ By 12 months:
Website visitor journeys are data-driven and continuously optimized.
You've demonstrably scaled the team's design output through AI automation and templatization.
You independently manage web and social design for full campaigns, end-to-end.
Here is our team at the summer event - join us at the next one! 👋
🌱 WHAT'S IN IT FOR YOU?
We believe in transparent conversations about compensation from the start. For this role, our planned salary ranges are:
Intermediate Level: 44,300-56,300€
Experienced Level: 55,000-72,800€
We determine the level we hire you for based on your experience, the scope of responsibilities you'll take on, and the impact you can drive. While we typically hire within these bands, we're open to some flexibility for candidates who bring exceptional value to the role.
Check out this page to learn how we approach salary, career growth, and creating an environment where everyone can shine.
What we offer beyond salary:
You're in the front row of an AI transformation - supporting a product that is actively changing how the world's top engineering teams work, not a commodity.
Flexible working: you decide when & where to work (as long as you have a residency in Germany).
Flexible public holidays: swap days off according to your values and beliefs!
Home office setup support + access to our office in Bremen.
Personal development budget of €2,000 to attend conferences and trainings or buy interesting books to improve in an area of your choice.
We don't count your vacation days, as we trust all our team members to decide what's best for them and the company.
Prefer two wheels over four? 🚲 We’ve got you covered with JobRad.
To support your personal and professional well-being, we offer company fitness with Wellpass and mental health platform nilo.
Regular team events, virtual coffee breaks, and spontaneous afterworks. We also get together as a whole company for 2-3 day off-sites twice a year! 🌈
Requirements
🚀 WHAT YOU NEED TO SUCCEED
Even if you don't meet these criteria perfectly but believe you have lots to bring to the role, we encourage you to apply. We know it's tough, but please keep in mind that you don't have to match all the listed requirements exactly to be considered for this role.
You resonate with Synera's Core Values - they're central to how we work, and we'll explore them together in your first interview.
You have 5+ years of hands-on experience in B2B web design, landing pages, and marketing asset creation
You have proven experience designing for lead generation and conversion - you understand what drives action, not just what looks good.
You're an expert in Figma and Adobe Creative Suite.
You have a track record of building repeatable AI-powered workflows. Not "I've used Midjourney" - we mean actual automation: n8n pipelines, LLM-based content-to-design workflows, batch processing, templated generation chains. You've built systems that scale output.
You understand responsive web design principles and can design layouts that are implementable, not just beautiful.
You've created assets across multiple channels: web, social media, email, print.
You bring UX thinking: you can map user journeys, structure information hierarchy, and design for specific audience segments.
You're comfortable with ambiguity, taking a loose brief and getting started without waiting for a detailed spec.
You're comfortable working in Webflow. Not full builds, but landing pages, content updates, and layout tweaks without needing a developer for every change.
Your English skills are strong enough to work in an international business environment.
BONUS - CHERRY ON TOP 🍰
Front-end coding skills (HTML, CSS, JavaScript) to prototype or implement without developer dependency.
Motion design / animation skills ( Lottie, After Effects, Rive).
Experience in B2B / SaaS / engineering-audience marketing.
Familiarity with analytics tools (Google Analytics, Hotjar, heatmaps) to inform design decisions.
Experience with design systems at scale.
Print production experience.
B2 French for our expansion to France.
Synera is a place where everyone can grow and every voice is valued. However you identify yourself and whatever background you have, if this role excites you, please apply with your English CV (no photo and birth date needed :)) and portfolio. We'd also love to see a walkthrough of a repeatable AI workflow you've built - the system, not just the output.
Why Synera?
Synera is an AI automation platform for engineers that drastically accelerates product development, as proven by numerous customers in the automotive, aerospace, and consumer goods industries such as Airbus, BMW, EDAG, and Miele. We achieve this by integrating engineering tools, data, and expert knowledge into a low-code environment that helps engineers create digital coworkers and automate complex processes.
We change the way product development works and are looking for a Graphic/Web Designer (f/m/d). Do you want to join?
P.S. Synera is a place where everyone can grow. So, however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come to work every day, and be prepared to share with us how your perspective will bring something unique and valuable to our Design team.
Originally posted on Himalayas
