Performance Marketing Specialist (Paid Search)

Odd Bunch · Canada · posted 689mo ago

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About this role

About Odd Bunch

Odd Bunch is on a mission to make groceries more affordable and accessible across Canada and beyond. We are a fast-growing, sustainable, subscription-based produce service that helps Canadians save thousands of dollars on their grocery bills, supports local farmers, fights food waste, donates to families facing food insecurity, and builds a better planet in the process.

About the role

Paid search is one of our most efficient acquisition channels. We're looking for a paid search specialist to own it end-to-end across three markets at three different stages: Canada, where the account is mature and the job is efficiency and defence; the US, where we're launching and the goal is demand; and Oddies, our Australian brand, with its own voice. Beyond Google, you'll stand up Microsoft Advertising and Reddit as genuine channels and tell us where search demand is moving next. You'll also own paid search for our B2B business. This is a hands-on role in a lean team.

What you'll own

Channel strategy & targets: own paid search CPA, blended CAC, and new subscriber volume across all three markets.
Google Ads: Search, Shopping, Performance Max, Demand Gen, and YouTube account structure, budget pacing, bid strategy, search term mining, negative keyword hygiene, and RSA testing.
B2B lead generation: own paid search for corporate, workplace, and wholesale accounts. Success measured on cost per qualified lead rather than cost per subscriber.
Channel expansion: build Microsoft Advertising (Bing and the Audience Network) and Reddit Ads into real channels rather than Google mirrors, and evaluate emerging search surfaces including AI answer engines and shopping agents.
Measurement & attribution: reconcile platform-reported conversions against GA4 and Triple Whale, and report cost per new customer rather than cost per conversion.
Copy & landing pages: write and test ad copy against hard character limits, and partner with the web/CRO side on paid landing page performance.
Platform & tooling: own the paid search stack and drive AI/automation leverage.
Leadership reporting: deliver a data-backed narrative with insights and recommendations.

What you bring

2-4 years in paid search or PPC, with direct ownership of a budget and a CPA number (DTC/e-commerce preferred).
Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.
Experience running more than one market or region; US launch experience preferred, along with the judgment to know when a market needs its own structure.
Strong short-form copywriting and stakeholder communication.
Operator's reliability: you own commitments end-to-end and flag risk early.
B2B or lead-generation paid search is a bonus.