Marketing Specialist

About Us

Derq is an MIT spinoff building AI-powered traffic safety and smart infrastructure. We’re a team of passionate innovators, leveraging the latest in AI and technology to transform the future of mobility. Our platform enhances road safety and traffic management by turning real-time data into actionable insights for cities and road operators. Our patented technology collects and analyzes data from connected sensors like cameras, radar, and traffic signal controllers to help predict and prevent road incidents. We deploy edge and cloud solutions that make intersections and highways safer and smarter.

Role Overview

As our Marketing Specialist, you’ll help turn ideas into campaigns and plans into action. You’ll work across events, content, social media, digital marketing, and sales enablement, helping Derq connect with the right audiences and bring our story to life.

We’re looking for someone who is hands-on, organized, creative, and highly execution-oriented — someone who can take a project from idea to completion, manage the details, and make sure nothing falls through the cracks. You should be comfortable working independently, collaborating across teams, testing new ideas, and adapting quickly as priorities change.

If you enjoy combining creativity with execution and want to make a visible impact as part of a growing team, we’d love to hear from you.

Key Responsibilities:

• Plan and coordinate Derq’s participation in conferences, trade shows, and other industry events across different regions and markets, including registrations, timelines, vendors, contracts, collateral, speaking opportunities, presentations, booth materials, giveaways, sponsorships, catering, and other event logistics.
• Manage event calendars and key deadlines, invoices, payment schedules, and planned vs. actual spend, making sure nothing falls through the cracks and all event deliverables are completed on time.
• Coordinate with the sales team on event and marketing planning, including annual planning, registrations, sales support, timelines, meetings, materials, and giveaways.
• Coordinate booth design, production, and event readiness, particularly during the 1–2 months leading up to major events.
• Support planning and executing of marketing campaigns and communications in partnership with the Head of Marketing, including developing content and marketing assets for web, sales collateral, email, social media, presentations, and other channels.
• Help develop high-quality, audience-focused content and sales enablement materials, including customer stories, case studies, and other content that showcases Derq's value and impact. Strong B2B copywriting experience is required, with the ability to independently develop content end-to-end, from concept through final execution. Experience with B2G copywriting is a strong plus.
• Support the Head of Marketing in Managing and growing Derq’s social media presence, including content planning, copywriting, publishing, community management, trend monitoring, and performance tracking.
• Coordinate email marketing and website updates, including campaign planning, copywriting, light website updates, and performance tracking.
• Support broader marketing initiatives and day-to-day execution, working closely with the Head of Marketing, sales, and other internal teams to turn priorities into completed deliverables.
• Manage multiple marketing projects and priorities simultaneously, keeping timelines and stakeholders on track while adapting quickly to changing needs.

Requirements

• 4+ years of hands-on marketing experience, ideally in a B2B, B2G, technology, transportation, infrastructure, or related environment.

• Proven B2B copywriting experience, with the ability to develop clear, compelling copy independently across multiple formats and channels. B2G copywriting experience is a strong plus.
• Strong understanding of marketing fundamentals and how different channels work together to support business goals.
• Strong writing and communication skills, with the ability to adapt messaging to different audiences, including business, technical, and public-sector stakeholders.
• Strong project management and organizational skills, with excellent attention to detail and the ability to manage multiple priorities and deadlines.
• Experience taking marketing projects from planning through execution with a high level of independence.
• Strong collaboration skills and the ability to work effectively with sales, leadership, and technical teams.
• Creative, proactive, resourceful, and comfortable figuring things out independently.
• Able to adapt quickly when priorities change and thrive in a fast-paced environment.

Originally posted on Himalayas