B2B Content and Growth Marketing Manager

Bamboo Works · South Africa · $800 – $960 · posted 689mo ago

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About this role

About Bamboo Works

Bamboo Works helps companies build global teams through flexible workforce solutions. We are evolving from a traditional remote staffing company into a more strategic global workforce partner, helping businesses increase capacity, access international talent, reduce operational bottlenecks, and build flexible teams that support long-term growth.

With a newly launched website and refreshed positioning, we're entering the next stage of our growth. We're also developing focused strategies within specific B2B industries—including accounting and professional services—where we see an opportunity to become a specialist workforce partner.

We're now looking for a B2B Content & Growth Marketing Manager to help turn that positioning into visibility, authority, and qualified demand.

The Role

This is a hands-on strategic marketing role for someone who can develop the strategy and execute it.

You won't simply receive a content calendar and be asked to publish posts. You'll work closely with our founders to understand Bamboo Works' commercial priorities, target markets, and positioning, then translate those into a clear and consistent organic marketing strategy.

Your initial focus will span content, SEO, GEO/AI search, social media, lead magnets, website optimization, email marketing, and organic lead generation.

Paid advertising and performance marketing are not a core part of this role. We're looking for someone who understands how high-quality content and organic marketing can compound over time to build authority and generate qualified B2B opportunities.

Role Details

Commitment: Part-Time (20 hours/week)

Working Hours: Philippine business hours

Location: Fully Remote (PH-based candidates preferred)

Engagement: Independent Contractor

Start Date: ASAP

Monthly Rate: USD $800–$960/month (on a 20-hour workweek), can be higher (depending on experience)

What You'll Do

Content Strategy & Execution

Develop and execute a consistent B2B content strategy aligned with Bamboo Works' positioning and commercial priorities.
Create content around global teams, workforce strategy, international talent, AI-enabled teams, and the business challenges our target customers face.
Build targeted content strategies for priority niches, particularly accounting and professional services.
Write and edit LinkedIn posts, blogs, articles, educational resources, and other marketing assets.
Research customer pain points, industry trends, questions, and topics that can be turned into valuable content.
Repurpose high-performing ideas across multiple channels and formats.
Maintain a clear, authoritative, and consistent Bamboo Works brand voice.

SEO, GEO & Organic Growth

Develop and execute an SEO strategy aligned with our commercial priorities.
Conduct keyword, competitor, audience, and topic research.
Build topical authority through useful, high-quality content.
Optimize existing website pages and identify opportunities for new search-focused content.
Help develop our approach to GEO / AI search visibility, ensuring Bamboo Works' content is discoverable across both traditional and AI-powered search experiences.
Monitor organic traffic, rankings, search visibility, and other relevant indicators.
Continuously identify opportunities to strengthen our organic acquisition funnel.

Lead Magnets & Demand Generation

Lead magnets will be an important part of our marketing strategy, and we're looking for someone who can help us create them at scale.

Develop high-value lead magnets such as guides, reports, checklists, templates, calculators, and other useful B2B resources.
Research topics and formats that genuinely address the needs of our target audiences.
Write and develop lead magnet content from concept through completion.
Identify opportunities to integrate lead magnets across our website, social content, and marketing funnel.
Develop supporting landing page copy and promotional content.
Work closely with Sales to understand which topics and assets generate meaningful commercial interest.
Continuously improve the journey from content → lead → sales conversation.
Identify additional organic campaigns and channels that can generate qualified B2B leads.

Social Media & Brand Authority

Take ownership of Bamboo Works' organic social media presence, with a particular focus on LinkedIn.
Build content that establishes Bamboo Works as an authority in global workforce solutions and our priority niches.
Identify opportunities to grow reach, engagement, and relevant audiences organically.
Test different content formats, topics, and approaches based on performance.
Focus on meaningful business outcomes rather than vanity metrics alone.

Website, Email & Marketing Automation

Review website content and identify opportunities to improve messaging, CTAs, landing pages, and conversion paths.
Identify content gaps based on customer questions, search demand, and commercial priorities.
Develop email campaigns and nurture sequences for leads and prospects.
Build and manage straightforward marketing automation and lead follow-up workflows using tools such as GoHighLevel.
Help continuously improve our website as both a marketing and sales asset.

Analytics & Continuous Improvement

Establish and track meaningful KPIs across content, SEO, GEO, social media, and lead generation.
Monitor traffic, rankings, engagement, leads, and conversion performance.
Identify which content and channels are genuinely contributing to growth.
Regularly report on performance and recommend what we should do more, less, or differently.
Continuously test and improve rather than simply producing more content.

What We're Looking For

Must-Haves

3+ years of relevant marketing experience, ideally within B2B.
Strong experience developing and executing marketing strategies rather than working solely as an executor.
Excellent content marketing and copywriting skills, with the ability to produce authoritative, engaging English-language content.
Strong practical SEO knowledge and experience improving organic search performance.
Experience using organic content to generate leads and support business growth.
Experience creating B2B lead magnets, content assets, or conversion-focused resources.
Strong understanding of B2B customer journeys and organic demand generation.
Experience managing LinkedIn and other relevant social channels.
Ability to conduct independent market, competitor, keyword, and audience research.
Strong analytical skills and confidence using marketing data to guide decisions.
Ability to use AI tools effectively for research, ideation, production, optimization, and analysis without sacrificing human judgment or content quality.
Highly proactive and capable of independently taking ideas from strategy through execution.
Excellent written and spoken English.

Nice-to-Haves

Experience within staffing, recruitment, outsourcing, professional services, accounting, SaaS, or another B2B environment.
Understanding of GEO, AEO, AI search optimization, or how generative AI is changing organic discovery.
Experience with GoHighLevel or similar CRM/marketing automation platforms.
Experience with CMS, analytics, and common SEO tools.
Email marketing and nurture sequence experience.
Experience improving website content, landing pages, and conversion journeys.

Portfolio & Results

We're particularly interested in candidates who can demonstrate measurable results from their previous work.

As part of your application, we'd love to see examples such as:

B2B campaigns that generated qualified leads.
Organic or social accounts you've successfully grown.
SEO improvements or rankings you've helped achieve.
Blogs or long-form content you've personally written.
Lead magnets, guides, reports, templates, or other resources you've created.
Content strategies that contributed to measurable business growth.

We're less interested in how much content you've produced than in understanding what you did, why you did it, and what happened as a result.

Ideal Candidate Profile

This role is ideal for someone who combines the mindset of a strategist with the ability of a hands-on marketer.

You're commercially minded and understand that marketing should ultimately create awareness, authority, and qualified business opportunities. You're an excellent writer, but you also understand SEO, distribution, funnels, analytics, and how individual marketing activities work together.

You're curious enough to deeply understand an industry rather than producing generic content. You proactively bring ideas to the table, test them, measure what happens, and continuously improve.

You also embrace AI as an everyday marketing tool—but you know that great marketing still requires strong human judgment, originality, and a genuine understanding of the customer.

What Success Looks Like

Within your first few months, we'd expect to see:

A clear and repeatable organic marketing strategy across our priority channels.
A consistent, high-quality social media presence aligned with our new positioning.
A structured content and blogging engine.
A measurable SEO and GEO strategy.
Increasing organic visibility for commercially relevant topics.
A strong content foundation within our priority niches, particularly accounting.
A growing library of high-quality lead magnets and marketing assets.
Stronger website content and conversion paths.
Clear marketing KPIs and regular performance reporting.
Increasing qualified inbound interest and stronger marketing support for our Sales team.

Ultimately, we want marketing to become a compounding asset for Bamboo Works—where every piece of content, search ranking, resource, and piece of industry knowledge contributes to stronger brand authority and future demand generation.