B2CP Growth Analyst
About this role
📍Location - this role is based in our London office 2 days per week with the remaining 3 days working remotely
Business to Consumer Partnerships is arguably the most entrepreneurial team at Goodlord. This role exists because there's a clear prize on the table: improving broadband and media lead conversion, launching a dedicated propositions for the tenants groups who are currently under-served, and bringing rigour and ownership to our smaller partnerships.
You'll get real ownership fast, commercial relationships, live dashboards and forecasting models from day one, with a clear trajectory towards owning a full product vertical of your own as the team grows.
Our mission:
Two in five people in the UK rent their homes. Goodlord's mission? To be the gold standard platform for renting 🌎
We started Goodlord because we wanted to make renting simple and transparent for everyone involved: the agent, the landlord, and the tenant. We knew Generation Rent would lead to more tenants, with higher digital expectations and we were confident we could provide a solution 🏠
Like all scale-ups it’s been a bit of a rollercoaster journey, but we’re now stronger than ever, with around 3,000 letting agents using the platform, exciting and varied products and 350+ Goodlordians across the group supporting the mission! 💚
The Opportunity:
Drive improvement projects that lift partner conversion: spanning data enrichment, leads management, product suitability, and marketing/communications across the tenant journey
Own the flow of performance data back from partners, build and maintain the dashboards that give the team real-time visibility, and run partner performance meetings that drive actions to a clear conclusion
Build and maintain forecasting models and trend analysis for current and prospective partner relationships, working closely with Finance to reconcile reporting, accruals and receipts
Design and launch dedicated propositions for tenant groups who are currently under-served, a strategic priority for the team
Own the commercial relationship with our long tail of smaller partners, and run a lightweight "partnership incubator" process to scout and test the next multi-million-pound partnership
Capture tenant and landlord feedback and behavioural insight to improve the moving journey, and troubleshoot errors or bugs affecting tenants or partners
Build strong working relationships across Partnerships, Finance, Product and Commercial teams, representing the tenant and partner perspective in cross-functional discussions
What we need from you:
Experience in a commercial, partnerships, analytics or growth focused role; ideally from a startup, scale up or competitive graduate scheme background
A genuine entrepreneurial mindset, with a demonstrable track record of spotting and chasing commercial opportunities
Confident working with data: comfortable building models and dashboards, and translating numbers into a commercial narrative for non technical stakeholders
Strong Excel/Google Sheets skills
A natural relationship builder, equally comfortable presenting to external partners and challenging internal stakeholders
Highly organised, with a proven record of driving actions and commitments through to completion
Confident using AI tools as part of your everyday workflow
It would also be great if:
You have SQL or BI tooling experience
You have a genuine interest in the tenant/renting experience, or PropTech more broadly
You've worked in a small, high pace, high growth environment before
You're comfortable presenting commercial ideas to a room and defending your thinking
Why you'll love being a Goodlordian
Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).
Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics
What’s next?
If you’re ready to help us on our mission to be the gold standard platform for renting, then click apply (2-3 minutes)!
A full job spec is available on request.
Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment.
Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application.
** Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer.
No agencies please - we have tried and trusted partners we would turn to should we require support.
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