Web Design Specialist (with Pardot experience)

NightOwl Consulting · 45k – 65k · posted 689mo ago

Listing supplied by Himalayas. 101 Careers did not originate this post and applications are handled by the employer.

About this role

The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design.

Key Responsibilities

Design digital materials including websites, landing pages, microsites, email campaigns, and social media assets.
Create user-centered, conversion-focused UX/UI designs for responsive web and marketing experiences.
Translate business goals, audience insights, and marketing objectives into intuitive and engaging digital solutions.
Apply conceptual thinking and design strategy to develop creative concepts based on user needs, market research, and technical constraints.
Present design concepts, rationale, and solutions clearly to stakeholders and secure buy-in when required.
Collaborate with designers, copywriters, project managers, and front-end developers to deliver cohesive digital experiences.
Work within CMS environments (WordPress preferred) to design and support digital implementations.
Assist with front-end development for small projects when necessary and collaborate closely with development teams.
Design and test HTML email campaigns to ensure deliverability and cross-client compatibility.
Maintain consistent brand standards across all digital touchpoints and create supporting style guides or brand guidelines when needed.
Apply responsive design and accessibility (ADA) best practices across digital experiences.
Manage creative workflows including file organization, version control, and design approval processes.
Meet with internal stakeholders to gather requirements, clarify project goals, and deliver creative solutions within agreed timelines.
Stay informed on emerging UX/UI, web, and digital marketing trends and propose process improvements to enhance team efficiency and asset adoption.
Provide guidance and creative input to team members to foster strong collaboration and high-quality outcomes.
Design print materials as needed to support broader marketing initiatives.