Marketing Content and Event Specialist

KR WOLFE · United States · $75k – $95k · posted 689mo ago

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About this role

Marketing Content and Event Specialist

Department: Marketing
Reports to: Director of Marketing
Location: Remote (must reside within 50 miles of a major airport). Travel may be required for trade shows, industry events, and company meetings.

Company Overview

KR Wolfe is a growing organization specializing in installation, integration, field service, and renovation solutions that bring today’s technology to life. We support advanced environments across healthcare, education, commercial, and government sectors nationwide.
Driven by our SPIRIT and QUEST core values, we are committed to delivering exceptional service, operational excellence, and long-term partnerships with our clients and employees alike.

Position Overview

KR Wolfe is seeking a Marketing Content & Event Specialist to support brand growth, strengthen industry presence, and drive lead generation across key verticals including healthcare, government, and commercial environments.
This role is responsible for developing compelling, insight-driven content and executing strategic events that position KR Wolfe as a trusted partner in equipment installation, field service, and design-build solutions. The ideal candidate combines strong storytelling ability with hands-on event execution and thrives in a fast-paced, growth-oriented environment.

Key Responsibilities

Content Development and Brand Storytelling

Develop and manage a strategic content calendar aligned with KR Wolfe’s growth priorities
Create high-impact content including:
Case studies highlighting project success and client outcomes

Industry-specific thought leadership (healthcare, veterinary, pharmacy, and OEM partnerships)
Social media content for brand and executive visibility
Website copy, email campaigns, and sales enablement materials
Translate technical services (installation, integration, field service, construction, and healthcare renovation) into clear, compelling marketing narratives
Partner with operations and project teams to capture real-world insights, project highlights, and success stories
Support internal communications that reinforce KR Wolfe’s culture, growth, and strategic direction
Ensure consistency in brand voice, messaging, and positioning across all content

Event Strategy and Execution

Plan and execute KR Wolfe’s presence at trade shows, conferences, and industry events (e.g., healthcare, planning, design, and construction, veterinary, pharmacy, and OEM partner events)
Manage all logistics including booth strategy, vendor coordination, travel, materials, and on-site execution
Develop event messaging and supporting collateral aligned with target audiences and business goals
Partner with sales and leadership to ensure strong pre-event planning and post-event follow-up
Coordinate campaigns to drive attendance, engagement, and lead generation before and after events
Track and report on event performance, including lead quality, pipeline impact, and ROI
Manage event budgets, timelines, and vendor relationships

Sales and Growth Enablement

Collaborate closely with business development and sales teams to align marketing efforts with revenue goals
Develop tools and materials that support lead generation and sales conversations
Help position KR Wolfe’s divisions (Integration, Installation, Field Service, Construction, and Healthcare Renovation) clearly within the market

Identify opportunities for co-marketing with strategic partners such as OEMs and industry organizations

Digital and Marketing Support

Support ongoing website updates and optimization efforts
Assist in executing email marketing and social campaigns
Schedule social media content across KR Wolfe’s social media platforms, monthly
Monitor and report on content and campaign performance, using insights to improve effectiveness
Contribute to broader marketing initiatives that enhance brand awareness and market positioning

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field preferred
3–5 years of experience in B2B marketing, content creation, and/or event management
Strong writing and storytelling skills, with the ability to simplify complex or technical topics
Experience coordinating trade shows or industry events end-to-end
Excellent project management and organizational skills
Ability to manage multiple priorities in a fast-paced, growth-oriented environment
Experience working cross-functionally with sales, operations, and leadership teams
Proficiency with marketing tools (CRM, email platforms, CMS, social media)

Preferred Qualifications

Experience in healthcare, veterinary, construction, or technical services industries
Familiarity with OEM partnerships or field service-based business models
Experience supporting multi-division or national service organizations

Key Competencies

Strong communicator and storyteller
Highly organized and detail-oriented
Proactive, self-starter mindset
Collaborative and team-oriented
Results-driven with a focus on measurable impact
Ability to balance strategic thinking with hands-on execution

Why KR Wolfe

At KR Wolfe, we are building a scalable, national platform that supports critical environments where uptime, precision, and quality matter. This role offers the opportunity to directly impact how we tell our story, engage with customers, and grow within key industries.
You will play a visible role in shaping our brand, supporting our partnerships, and driving the marketing initiatives that fuel our next phase of growth.
Join the Wolfe Pack today and build a career you can be proud of with benefits including: