Email Marketing Technical Specialist

About Us:

Join a pioneering team where we specialise in elevating direct-to-consumer brands and online retailers through strategic digital marketing. Our mission is to connect these brands with their audiences in meaningful ways, driving engagement and business growth. As an Elite Klaviyo Partner, we pride ourselves on delivering impactful results for our clients.

Role Overview:

As an Email Marketing Technical Specialist, you will be responsible for the technical execution and support of our email and SMS campaigns. Your role will be crucial in ensuring that all campaigns are technically flawless, picking up on spelling errors, and maintaining a consistent look and feel across a variety of ESPs. You will work closely with strategists to implement detailed segmentation, automation, and dynamic content. Your high attention to detail and clear communication skills will ensure that all deliverables meet high standards before going live.

Key Responsibilities:

• QA and Testing: Thoroughly test email and SMS campaigns to ensure they are technically free of errors, consistent in look and feel, and meet the specified requirements before deployment. This includes checking for spelling errors and using tools like Litmus for additional QA.
• Campaign Scheduling: Manage the scheduling and execution of campaigns, ensuring they go live as planned.
• Segmentation Setup: Create and maintain audience segments based on specific criteria to target the right audiences effectively.
• Flow and Automation Setup: Implement flows and automations in platforms like Klaviyo and Yotpo, following flow logic and briefs provided by the strategy team.
• Pop-Ups and Forms QA: Test and validate pop-ups and forms in Klaviyo and Justuno to ensure they function correctly and align with the campaign strategy.
• Reporting: Provide performance reports on campaigns where required, offering insights and data analysis to inform future strategies.
• Dynamic Content Setup: Configure and manage dynamic content within flows and campaigns to personalise the customer experience.

Skills and Qualifications:

• Attention to Detail: A meticulous approach to checking and validating work, ensuring all campaigns are technically error-free and maintain consistency across different ESPs. High attention to detail is crucial, particularly when using tools like Litmus for QA.
• Clear Communication: Effective communication skills, particularly in remote working environments, using platforms like Slack and Asana.
• Technical Expertise: Extensive experience with Klaviyo is essential, along with familiarity with platforms like Yotpo and Justuno.
• Remote Work Proficiency: Comfortable and effective in a remote work environment, managing tasks and deadlines independently.
• Task Management: Ability to balance and juggle multiple tasks while maintaining high levels of organisation and efficiency.
• Organisation: Highly organised, with the capability to manage various aspects of email marketing projects concurrently.

Why Join Us?

• Remote Work Flexibility: Enjoy the benefits of a remote working environment, with access to industry-standard platforms like Slack and Asana.
• Supportive Culture: Be part of a team that values innovation, continuous learning, and a positive work-life balance.
• Diverse Projects: Work on a wide range of client campaigns, providing variety and excitement in your day-to-day tasks.
• Professional Growth: Benefit from ongoing opportunities for professional development in a rapidly evolving digital marketing landscape.

Originally posted on Himalayas