Creative Strategist - Freelancer NAM 2026
About this role
We are a global leader in Lead generation and we power the growth of 200 clients across 15 countries in Europe & North America.
Dolead runs paid marketing campaigns faster, integrates customer data with confidence and generates sales-ready leads at a fixed cost per lead.
We’re looking to add to our team to support our growth in the North American market - you would focus on creating strategic creative briefs for ads for social and search campaigns.
* Full remote from South or Central America * - Freelance
Your responsibilities
Act as the bridge between business and creative teams, staying close to campaign performance, client objectives, and creative strategy through regular collaboration.
Take an active role in brainstorming and ideation sessions, bringing forward creative concepts, visual directions, and testing ideas inspired by performance insights, cultural trends, and brand positioning.
Create clear and actionable creative briefs aligned with client goals, brand identity, and performance objectives.
Work closely with designers and creative teams to ensure assets meet brand guidelines, platform specifications, and performance expectations.
Stay close to campaign performance and creative results, using learnings from previous campaigns to continuously improve future briefs, messaging, and creative direction.
Keep up with cultural trends, competitor activity, new creative formats, and emerging platforms.
Conduct regular competitor and market research to identify new creative opportunities and inspiration.
Your profile
2+ years of experience in an advertising agency, performance marketing environment, or marketing-related company.
Experience creating, reviewing, or contributing to content for platforms such as Meta, YouTube, and TikTok.
Able to combine creative thinking with an analytical mindset, using performance data and insights to inform creative decisions.
Strong attention to detail, communication skills, and ability to turn ideas into clear, actionable briefs.
Comfortable managing multiple projects and priorities in a fast-paced and evolving environment.
Experience with project or task management tools such as Notion, ClickUp, Asana, or.
Comfortable collaborating remotely with an international team.
Fluent in English.
Based in Central or South America and available full-time on a freelance basis.
Nice to have
A background in graphic design or a particularly strong eye for branding, typography, composition, and visual layouts.
Experience using AI tools as part of the creative process.
Bachelor’s degree in Marketing, Communications, Advertising, Design, or a related field.
*Please provide your application (resume / LinkedIn profile / cover letter in English)*
You are a data and performance-driven professional and you're looking to work with a passionate team ? Let's discuss !
Originally posted on Himalayas